When an event threatens the integrity of business operations, you have a crisis on your hands. Every organization is vulnerable to crises. A crisis communications plan is an important component of any disaster plan. It can act as a guide to help you quickly contain the crisis and recover from its impact. The days of playing ostrich – burying you head in the sand and hoping the problem goes away – are gone. You can try, but your stakeholders will not be understanding or forgiving. If you don’t prepare, you will incur more damage. Experience demonstrates that organizational leadership often does not understand that in the absence of adequate internal and external communications, operational response will break down. Stakeholders will not know what is happening and quickly become confused, angry, and negatively reactive; the organization will be perceived as inept, at best, and criminally negligent, at worst. The length of time required to bring full resolution to the issue will be extended, often dramatically, and the impact to the financial and reputational bottom line will be more severe.
This program takes BCM Professionals through the fundamental concepts on how to put together a proper plan, the agencies you need to work with in these situations and how you should communicate to the general public. It also demonstrates how the principles covered during the program will guide them in not just surviving the onslaught of any crisis, but emerging after the crisis with a stronger business and wiser team.