Based in Malaysia, Ee Beng is the head of ESG Services in Genashtim, an award-winning international for-profit social enterprise and the second Certified B Corp in Southeast Asia. Appointed by B Lab Global, Genashtim assume the function of B Market Builder (BMB), to promote the movement in the Southeast Asia region (excluding Singapore) since 2018.
Ee Beng is a subject matter expert for B Corp Certification and the SDG Action Manager tool developed by B Lab Global, and has been leading and spearheading the B Corp in Southeast Asia since 2020. He has conducted workshops and has been invited to speak about B Corp to local and regional institutions (e.g. MRANTI, MaGIC and ARAIBA), to empower more companies to embrace ESG into their operation. He is also a Certified Sustainability Professional for Global Reporting Initiatives (GRI), the most widely used sustainability reporting Standards in the world.